● The Founder-Led Hiring OS

No one sells your vision
like you do.

Make your core hires without Recruiters.
Install the hiring systems used by VC-backed founders

Get The OS

Strategies perfected working with startups backed by;

Y CombinatorIndex VenturesFounders FundSequoiaStride.VCSoftBankLightspeeda16z
Y CombinatorIndex VenturesFounders FundSequoiaSoftBankLightspeeda16z
Y CombinatorIndex VenturesFounders FundSequoiaSoftBankLightspeeda16z

The Founder's Advantage.

You cannot outsource the most important thing you do.

Naval

Naval Ravikant

AngelList

"Founders can delegate everything except recruiting, fundraising, strategy, and product vision."

Patrick Collison

Patrick Collison

Stripe

"You’re not just hiring those first ten people. You’re actually hiring 100 people, because you should think of each one of those people as bringing along another ten people with them.”

Vinod Khosla

Vinod Khosla

Khosla Ventures

"The team you build is the company you build."

Matt Hammel

Matt Hammel

Co-Founder, AirOps

"We fired our in-house recruiter and went back to founder-led hiring. It was the best decision we made all year."

Sam Altman

Sam Altman

OpenAI

"You can’t outsource this - you need to be spending time identifying people, getting potential candidates to want to work at your company, and meeting every person that comes to interview."

Brian Chesky

Brian Chesky

Co-Founder & CEO, Airbnb

"Your company is your people. If you don't personally get involved in recruiting, you are outsourcing the most important thing you do."

The Outcome.

What happens when a founder installs this System?

1

Brand Multiplier

You start with Identifying your true hiring needs & ICP's, then work on your Role Design and rewrite your Job Ads to target your Ideal Candidate Profile. You optimise your entire brand to demonstrate winning signals based on the 4 Pillars of Talent Branding.

Result: Qualified Inbound
2
Result: Calls Booked With Ideal Candidates

Proactive Outbound

You use the Boolean Cheat Sheets, Tech Stack & other Sourcing Lists then curate your Outbound Sequences having learnt how to send high conversion, context relevant outreach proven to attract top 1% candidates (Founding SWE's, Palantir, Deepmind, OpenAI etc.).

3

The Filter

You learn to run the perfect Intro / Discovery Call with candidates. You overhaul your interview process to maximise role-specific signal & minimise time to hire.
You invite 3 candidates to Trial Days.

Result: High Signal, Low Noise
4
Result: 2 Hires, >£50k Saved.

High Touch Sales Process

You move from "closing" to implementing a full sales process throughout. You use a high-touch, Founder & stakeholder involved Candidate Experience combined with the most effective principles of sales and influence applied to recruitment to hire 2 new team members.

Plug & Play

The Asset Library.

50+ Assets, Templates, Scripts, and Legal Docs.
Every asset exists to execute the system.
No filler or theory. Just tools you plug in.

📄 Job Ad Templates
📊 Scaling Decision Matrix
💡 Sourcing Lists
📧 Role Design Sheets
🚫 Spam Trigger Sheets
🗣️ Ideal Candidate Profiles
💰 Hiring Costs Calculator
✅ Interview Scorecards & Rubrics
📂 GitHub API Sourcing Protocol
🔎 Pre Built Search Strings
🚀 Onboarding Checklist
📝 Boolean Search Cheat Sheet
💬 Closing % Calculator
🕵️ Competitor Map
⚖️ Legal Docs Library
🛠️ Tech Stack & Tool Recommendations

+ And much, much more... (Total: 50+ assets included in the dashboard)

Education & Strategy

The Founder Led Recruitment Masterclass.

Learn what is required to Find, Attract, Assess and Hire Top Talent.
The 11 Module, 6+ hour Curriculum + guided activities gives you the expertise required to wield the tools.

Foundation & Branding

  • • The Philosophy of Founder-Led Hiring
  • • Planning: Roadmap -> Skill Gaps --> Hiring Plan
  • • Your First Hires & their Archetypes
  • • The 4 Pillars of Your Talent Brand
  • • Founders as Storytellers

Sourcing

  • • Candidate Pool TAM
  • • Sourcing Fundamentals; Juicebox, LinkedIn, GitHub & StackOverflow Sourcing + Boolean Logic
  • •Mining Your Networks
  • • Referrals - The Gold Standard
  • • Info Gathering as Sourcing

Building Candidate Pipelines

  • • Direct Outreach Core Principles
  • • Multi Channel, Multi Sender Sequences with Contextual Relevence
  • • Deliverability Setup (SPF/DKIM/DMARC) etc
  • • Grad Hiring Pipelines
  • • Indirect Outreach - Content, Job Ads, Marketing etc.
  • • Handling Responses & Converting Passive -> Active Candidates

Interviewing

  • • Interview Process Design - Signal, Speed, Sell, Empathy
  • • Running a Discovery / Intro Call Step by Step
  • • Technical Interviews
  • • Mastering Candidate Experience
  • • Candidate Questions as a Signal
  • • Feedback, Debriefs, Decision Making & References

Selling

  • • What If You Don't Like Selling?
  • • Sales Process > "closing"
  • • The Recruiters "Gut" - Calculating Deal Percentages
  • • Candidate Management, Micro Commitments & Trial Closes
  • • Reverse Selling & Disqualification
  • • Negotiation & Delivering Your Offer

Scaling Systems

  • • Onboarding Systems for Day 1 Success
  • • Recruitment Data & Process Optimisation
  • • Tools, AI & Automation Stack
  • • When & How to Hire Your First Internal Recruiter
  • • Working With Agencies & Embedded (The Right Way)
  • • Avoiding the "Talent Acquisition Death Spiral"

And much more covering the full Founder Led Recruitment Lifecycle.

Get The System

One-time payment. Lifetime updates.

Agency Fee: £30,000+
£500
💡 11 Modules, 6+ Hours of Content ✓
📦 50+ Recruitment Assets ✓
📄 Step By Step Implementation Activities ✓
🔓 Lifetime Access + Updates ✓
START HIRING

Frequently Asked Questions

Who Needs To Buy This? ▼

This system is designed for Startup Founders and Leaders (CTOs/VPs) who want to build their own hiring engine. Whether you're Bootstrapped, Seed, Series A or Series B, this system replaces the need to outsource your core hires.

What Will I Learn? ▼

You will learn the complete end-to-end system: Startup Branding, Sourcing strategies (finding hidden talent), Interview frameworks, Sales and Closing psychology & Onboarding. Plus, you get the templates and assets to execute it all.

How Is This Different from Other Courses? ▼

Most hiring courses are theoretical, or designed for HR Teams & Recruiters, not Startup Founders & Leaders. This is an Operating System for startup hiring. You're getting Infrastructure, as well as knowledge. We focus on "Actionable Assets" (Scripts, Databases, Contracts, templates etc) and the knowledge to use them. If you're short on time, you can copy/paste the Assets (Job Ad Templates, Search Strings, Contracts etc.) make your edits and start using them immediately.

What Positions Will This Help Me Recruit For? ▼

The system is optimized for high-value technical and commercial roles: Software Engineers, Product Managers, Sales & GTM. Including founding / early stage hires (founding SWE's, 1st Sales Hire) and unique roles like hiring a CTO.

What is the Duration? ▼

It is self-paced. The Assets are designed to be used immediately (in minutes), while the video curriculum offers hours of deep-dive strategy so you can master the craft of hiring.

Warning

Who this is NOT for.

This OS is designed for high agency builders. If you fit any of the profiles below, please do not buy this.

🛑

The "Delegator"

If you think recruitment is "admin work" that should be handed off to a junior HR person. This system requires Founder involvement.

🏢

The Corporate

If you need 5 layers of approval, "Committees," and 6-months of planning. This is for Startups who move fast.

😴

The Passive

If you aren't willing to send outbound emails or conduct interviews yourself. This is an Active system. It only works if you work.

Still here? Then you're ready to build.