● The Founder-Led Hiring OS

No one sells your vision
like you do.

Make your core hires without Recruiters.
Install the hiring system used by VC-backed founders.

Get The OS (£500)

Strategies perfected working with startups backed by;

Y CombinatorIndex VenturesFounders FundSequoiaStride.VCSoftBankLightspeeda16z
Y CombinatorIndex VenturesFounders FundSequoiaSoftBankLightspeeda16z
Y CombinatorIndex VenturesFounders FundSequoiaSoftBankLightspeeda16z

The Founder's Advantage.

You cannot outsource the most important thing you do.

Naval

Naval Ravikant

AngelList

"Founders can delegate everything except recruiting, fundraising, strategy, and product vision."

Patrick Collison

Patrick Collison

Stripe

"You’re not just hiring those first ten people. You’re actually hiring 100 people, because you should think of each one of those people as bringing along another ten people with them.”

Vinod Khosla

Vinod Khosla

Khosla Ventures

"The team you build is the company you build."

Matt Hammel

Matt Hammel

Co-Founder, AirOps

"We fired our in-house recruiter and went back to founder-led hiring. It was the best decision we made all year."

Sam Altman

Sam Altman

OpenAI

"You can’t outsource this - you need to be spending time identifying people, getting potential candidates to want to work at your company, and meeting every person that comes to interview."

Brian Chesky

Brian Chesky

Co-Founder & CEO, Airbnb

"Your company is your people. If you don't personally get involved in recruiting, you are outsourcing the most important thing you do."

The 30-Day Outcome.

What happens when a founder installs this OS?

1

Days 1-3: The Magnet

You rewrite your Job Ads to target your Ideal Candidate Profile & perfect your Role Design. You install the Culture Manifesto & the rest of the Branding assets focusing on the 4 Key Elements of Startup Branding.

Result: Qualified Inbound
2
Result: 6-8 Calls Booked

Week 1: The Headhunter

You use the Boolean Cheat Sheets, Tech Stack Sourcing Lists and edit the Outbound Sequences to send 100 high-precision personalised emails.

3

Weeks 2-3: The Filter

You learn to run the perfect Intro / Discovery Call with candidates. You overhaul the recruitment process to maximise role-specific signal. You invite 3 candidates to Trial Days.

Result: High Signal, Low Noise
4
Result: 2 Hires. £50k Saved.

Week 4: The Closer

You now understand sales is a process & it's implemented throughout. You use a high-touch Founder & VC-involved Candidate Experience, company traction & qualitative data from Discovery to sign on 2 new hires.

Layer 1: Infrastructure

The 4 Kits.

You don't "watch" these kits. You install them and execute immediately.
Copy, paste, ship. Begin hiring from day 1.

🧲
Phase 01

The Magnet

Make the A-Players apply to you. Repel the B & C-Players.

  • ✓ "Anti-Sell" Job Ad Templates
  • ✓ Culture Manifesto Generator
  • ✓ Brand Assets; EVP, Website / Social Media, Case Studies, Info Docs
🎯
Phase 02

The Headhunter

Find and attract talent that wouldn’t reply to 95% of recruitment messages.

  • ✓ Pre built ATS
  • ✓ Sourcing Lists & Feeder Companies (Tech Stack, Skillset etc)
  • ✓ Customisable Outbound Sequences
⚡
Phase 03

The Filter

Screen candidates with Max Signal in Min Time.

  • ✓ "Perfecting The Discovery Call"
  • ✓ "No-Bias" Interview Scorecards
  • ✓ Interview Process Overhaul
💰
Phase 04

The Closer

Compete and Win the War for Talent.

  • ✓ Equity & Offer Calculator
  • ✓ Step by Step Recruitment Sales Process
  • ✓ Counter-Offer Playbook
Layer 2: Asset Library

The Notion Vault.

50+ Templates, Scripts, and Legal Docs.
Every asset exists to execute the system.
No filler, no theory. Just tools you plug in.

📄 Culture Manifesto
📊 Priority Matrix
💡 Tech Stack Recommendations
📧 Role Designs
🚫 Spam Triggers
💻 Ideal Candidate Profile
🎓 Target Comp Sci Uni Map
✅ Ref Check Script
📂 GitHub API Sourcing Protocol
🗣️ Founder Pitch Deck
🚀 Onboarding Checklist
📝 Boolean Search Cheat Sheet
💬 Negotiation & Leverage Guide
🕵️ Competitor Map
⚖️ Legal Docs Library
🔒 Backchanneling Guide

+ And much, much more... (Total: 50+ files included in the dashboard)

Layer 3: Strategy

The Founder Led Recruitment Masterclass.

Learn what is required to Find, Attract, Assess and Hire Top Talent.
The 118-Lesson Curriculum gives you the expertise required to wield the tools.

01

Foundation & Branding

  • • The Philosophy of Founder-Led Hiring
  • • Planning - Role Design, TAM & your Ideal Candidate Profile
  • • Your First Hires & their Archetypes
  • • Startup Branding - The 4 Key Elements
  • • Moving from "Values" to "Operating Principles"
  • • Startup Storytelling Frameworks
02

Sourcing & Pipelines

  • • Sourcing Fundamentals; LinkedIn, GitHub & StackOverflow Sourcing + Boolean Logic
  • • Mining Your Network (and your network's network)
  • • Referrals - The Gold Standard
  • • Direct Outreach; Example Messages, Email Sourcing & Deliverability Setup (SPF/DKIM etc.)
  • • Indirect Methods - Social Media, Job Ads, Guerilla Hiring Methods
  • • Handling Candidate Responses
03

Interviewing & Closing

  • • Optimal Interview Process Design
  • • Interviewer Skillset
  • • Candidate Experience & The Vibe Check
  • • Sales For Recruitment; Discover, Consult, Challenge, Reverse Selling, Micro-Commitments and The Suppose Test, Risk:Reward Perceptions
  • • Candidate Relationships & Passive > Active Transition
  • • Tradeoff Analysis; Signal : Speed : Sell
04

Scaling Systems

  • • Onboarding Systems for Day 1 Success
  • • Recruitment Data, KPIs & Analysis
  • • Tools, AI & Automation Stack
  • • When to hire your first Internal Recruiter
  • • Managing Agencies (The Right Way)
  • • Embedded vs RPO Models

And much more covering the full Founder Led Recruitment Lifecycle.

Get The System

One-time payment. Lifetime updates.

Agency Fee: £25,000
£500
📦 4 Plug-and-Play Recruitment Infra Kits ✓
📄 50+ Notion Assets ✓
💡 12 Module Recruitment Masterclass ✓
🔓 Lifetime Access + Updates ✓
START HIRING
If this OS doesn’t replace a single agency fee, DM me personally and I’ll refund you.

Frequently Asked Questions

Who Needs To Buy This? ▼

This system is designed for Startup Founders and Leaders (CTOs/VPs) who want to build their own hiring engine. Whether you are Bootstrapped, Seed, or Series B, this system replaces the need to outsource your core hires.

What Will I Learn? ▼

You will learn the complete end-to-end system: Startup Branding, Sourcing strategies (finding hidden talent), Interview frameworks, Sales and Closing psychology & Onboarding. Plus, you get the templates and assets to execute it all.

How Is This Different from Other Courses? ▼

Most hiring courses are theoretical, or designed for HR Teams & Recruiters, not Startup Founders. This is an Operating System for startup hiring. You're getting Infrastructure, as well as knowledge. We focus on "Actionable Kits" (Scripts, Databases, Contracts), Hiring Assets and the knowledge to use them. If you're short on time, you can copy/paste the Kits (Job Ad Templates, Search Strings, Contracts etc.) and start using them immediately, without needing to finish the videos first.

What Positions Will This Help Me Recruit For? ▼

The system is optimized for high-value technical and commercial roles: Software Engineers, Product Managers, Sales & GTM, including founding / early stage hires (founding SWE's, 1st Sales Hire) as well as high impact roles like how and when to hire a CTO.

What is the Duration? ▼

It is self-paced. The "Implementation Kits" are designed to be used immediately (in minutes), while the video curriculum offers hours of deep-dive strategy so you can master the craft.

Warning

Who this is NOT for.

This OS is designed for high agency builders. If you fit any of the profiles below, please do not buy this.

🛑

The "Delegator"

If you think recruitment is "admin work" that should be handed off to a junior HR person immediately. This system requires Founder involvement.

🏢

The Corporate

If you need 5 layers of approval, "Committees," and 6-month hiring plans. This is for Startups (Seed to Series B) who need to move fast.

😴

The Passive

If you aren't willing to send outbound emails or conduct interviews yourself. This is an Active system. It works if you work.

Still here? Then you're ready to build.